The traditional pressure-based approach to closing sales is ineffective in today's market, and salespeople need to adopt a more modern and client-focused approach, as outlined in "The Perfect Close" book, in order to be more successful.

• Learn about the perfect close 2.0 and how it can help you sell more effectively.
• The Perfect Close in James M's book is just two steps: engaging with clients before asking for the close, which can be either signing a contract or setting up the next meeting or step in the sales process.
• Ask "Does it make sense?" and if the client says no, ask them what the next step should be to give them control in the sales process.
• Pressure to close doesn't work in today's market, so a modern approach is needed for smarter clients.
• Develop your own fill-in-the-blank phrases and be assertive in your call to action to make the close more effective.
  • Be more assertive and authoritative in your call to action by using a subtle twist to fit your style, and consider developing your own fill-in-the-blank phrases for a more natural and effective approach.
  • Learn and absorb new sales techniques, fill in the blanks, and ask for agreement to make the close more effective.
• Salespeople often struggle with asking for the next step, but "The Perfect Close" book offers valuable guidance on how to do so effectively, emphasizing the importance of practicing and giving the client control.
  • Salespeople often fail to ask for the next step or call to action, but "The Perfect Close" book provides valuable guidance on how to do so effectively.
  • Practice your call to action so it sounds natural and flows smoothly, and give the client control if they say no.
• Leave feedback on the podcast and check out the sales velocity academy for effective sales techniques.
• A great speaker delivers real content, engages the audience, and motivates them, but the most important thing is to make the client look good, not oneself.

Summary for: https://youtu.be/WpBKj8AGq2k by Eightify